Beyoncé invented a baseball cap you can wear with curly hair, and Twitter is freaking out

September 10, 2017

Beyoncé has done it again. Our queen has created something that everyone is freaking out about. But this time, it’s not music. It’s Beyoncé’s Ivy Park apparel brand.

Jason LaVeris/FilmMagic

Beyoncé has done it again. Our queen has created something that everyone is freaking out about. But this time, it’s not music. It’s Beyoncé’s Ivy Park apparel brand.
The collection now includes a hat that is perfectly designed for people with curls. If you thought you’d never be able to wear a baseball cap, your prayers have been answered! No more smashing down your hair to fit.
The cap works by having an open back that you can put your hair through. It definitely looks inspired by visors, but with more hat coverage. Right now, the hat is available in bright red velvet. And you’ll soon be able to purchase it for $35 at Topshop.
BEY THEN CHANGED THE GAME OMGNANDFNJRENWJ pic.twitter.com/s95I8qmYg7— wound (@rocyonce) September 6, 2017
This hat is truly a master class in innovation. Now, everyone can embrace their curls with no fear of dealing with a tangled mass when you take the hat off. What will Beyoncé think of next??
People on Twitter are understandably very pleased.
A hat I can fit my hair in. Thank you Beyoncé #ivypark pic.twitter.com/vGHIDq8bXT— Olivia 💅🏾👄👅 (@LibbyLuvsB) September 6, 2017
This person is obviously confused and sad, but no less impressed.
I don’t like Beyoncé but I NEED this hat for my puffs. Good looking out https://t.co/OyTlAC55wQ— La’Trice 🦄 (@MusicHeartsMJ) September 7, 2017
People are really happy that she’s promoting inclusive design for different kinds of hair, especially their “poofs.”
beyoncé really gives a fuck about my poof & created a hat for it, im in shambles. a queen. a goddess. an icon😭😭. https://t.co/p55gIOEv2H— Liya🖤 (@liyathoe) September 7, 2017
Ivy Park has been killing the game lately.
The brand recently launched an ad campaign starring actress Laverne Cox. The new campaign is called “Strong Beyond Measure.”
I feel all tingly getting to finally share this beautiful new campaign with you all. It’s about being free. Listening and moving without any judgment or limitation @weareivypark #IVYPARK #TransIsBeautiful  #ad A post shared by laverne cox (@lavernecox) on Sep 6, 2017 at 10:13am PDT
“It’s such an honor to be chosen by Beyoncé—to be chosen by the queen is incredible,” Cox said to Glamour. “It’s indescribable, really. Beyoncé means so much to me. Throughout my transition, Beyoncé has been there as a style icon, an example of excellence, of beauty, of vulnerability. She’s shown us and given us so much over the years. She’s shared so much of herself, and it’s inspiring. It’s like, you can do that, and it’s OK—you can be political, you can be a feminist, you can speak out against police brutality and then be protested by police. That is strength beyond measure, when you have the courage of your convictions, and it’s not always popular with everyone, but you stand up and fight anyway.”
In other words, Beyoncé is our true queen, and that is final.

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